Which is why no one other than SWATCH sells a low-end watch where you can see the quartz engine tocking away. As are all quartz movements when compared to even the most basic mechanical movement. My problem here: the BBJF’s quartz movement is plain and plain ugly. (No commission on link.) It’s a cheap timekeeper that says “Look at my watch! LOOK AT ME! I’m trendy, up-to-date, edgy and cool AF.” Snark aside, the 47mm Big Bold Jellyfish is entirely in-keeping with Swiss SWATCH’s big bold brand. Either that or Google translate’s been infected by the One Hand Clapping virus. Speak your mind without making a single sound? Sounds like Chinese propaganda to me. The flashy blue, red and yellow hands? Those mark the time to speak your mind aloud without making a single sound. Anyway, how does the SWATCH Big Bold Jellyfish’s transparency make it easier to read discreetly? If anything it would make it harder.
#Swatch jellyfish series#
Only that was before the always-on Apple Watch Series 5. Offending folks who’d never glance at their watch during a meeting or a tedious Friday night date (as opposed to a tedious Wednesday night date). Notice the dig at the Apple Watch – you have to turn your wrist to activate the screen to see the time. With a fully transparent 47mm dial and a semi-transparent silicone strap, you can discreetly keep track of way too long meetings and tedious Friday night dates, without offending a soul. SWATCH’s ad copy for the $110 BBJF indicates that the Swiss horological leviathan is at least aware of the existential threat.īorn with a unique design, marking an era where you can speak out your personality, as crystal clear as can be. Thirty-six years after the Jellyfish’s debut, some say G-SHOCK has stolen SWATCH’s millennial mining mojo. But is the Big Bold Jellyfish swimming agains the tide? No doubt the superb demonstration of the watchmaker’s increased technological prowess will be a big hit. The Big Bold Jellyfish marks the return of the historic design.
Designed by Marlyse Schmid, it was the first transparent watch and SWATCH’s first limited edition timepiece (200 pieces).
In 1983, SWATCH introduced the Jellyfish (below).
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